Vertical Video Is Dead: The New Format Dominating UAE Social Media in 2026
Vertical video was the standard for years. Instagram Stories, TikTok, and Reels trained an entire generation of marketers to think in 9:16. Businesses invested in vertical content because that’s what platforms prioritized. Then the algorithm shifted, user behavior changed, and suddenly vertical isn’t enough. In 2026, the format dominating UAE social media isn’t vertical or […]